If you are marketing on social media and billions of people on social media have never seen your content, then you will never win.
And if you do marketing with social media and people do not like what they see, then you definitely will not win either, they will skip directly.
After your post every time.
So today, Merkai will teach you how to do social media marketing strategy, and how to do social media marketing in a way that increases your awareness, engagement, and conversions.
We will provide you with 3 simple steps that make your social media marketing easy to understand and implement for your business.
- Create high-quality content.
- Create content that people see and like them.
- Create content for people who are interested in your product.
So how to be a successful in social media marketing?
There is a lot of confusion when it comes to a business social media marketing strategy, for some people, social media is all about likes and followers only.
While others think that the likes and followers are just metrics of vanity and have no value at all.
So what do you do? And what will you listen to? And what is the best way to market your business on social media?
After doing social media marketing for a decade for hundreds of businesses at MERKAI.
here’s our point of view on the best social media strategy for any business, with simple steps you will learn social media marketing.
1- Create high-quality, foolproof content
The first thing you need to do to market your business on social media is to create high-quality content, and to create high-quality content you need to have unique value for your own audience.
as valuable content is rich in information that satisfies the follower’s hunger, that is.
You need to create valuable content, it can be Any of these things – inspiring, informative, or entertaining.
When planning a social media content strategy, consider creating the best content for your audience.
but in order to create the best content for your audience, you also need to have a very specific audience to talk to.
Each individual has different goals and aspirations than the other, in other words what might inspire or entertain someone. What, and it may not be the same for another person.
so before writing your content, you must ensure that you understand the personality of your buyer persona, as this will help you to know the goals and challenges of your specific audience to create posts related to them.
So as long as you create valuable content for a very specific audience, you So you’ve done everything you need to do in this part.
2- Create content that people see
The second challenge of social media marketing is making sure people actually see your content.
as many companies create content over and over again that people never see, and this is usually due to regular content that does not meet the needs of the customer.
However, social media is a very noisy environment, teeming with hard-to-crack algorithms.
so how do you break through noise and algorithm restrictions?
Here’s what you can do:
Choose the two best social media platforms for your business to use
And you should choose the social media platforms that your specific audience uses the most, the best is to choose two social media platforms as a maximum to focus all of your energy on, so it is not very helpful to go so widely that you don’t do something really good.
Then, start publishing high-quality content on those channels, once you do that you need to make sure that people really see it.
Create content people are interested
Once you start getting thousands of impressions, take a step back and ask yourself an important question, Do people like your content?
If people see your content and do not like you, it will not have any positive impact on your business.
Fortunately, it is easy to determine if people enjoy your content, all you have to do is look at the engagement levels in your posts, where likes, comments and shares form Views and clicks are your total engagement.
As you can use these analyzes to determine which posts have the most engagement and the least engagement.
then you can adjust your posts to the pattern that gets the most engagement among your target audience.
3- keep your social media KPIs alive in social media marketing strategy
It’s very important to keep your social media KPIs alive, by continuing to experiment with new types of posts to see
if you can boost your engagement to higher levels, as most social media platforms have original analytics that allow you to view metrics like this without paying for a specific program.
4- Create content that benefits people who are interested in your product
Great likes and followers make a lot of sense in identifying who are interested in you and your product.
Many people question this and call engagement metrics “vanity metrics”, and at the same time, we like to think of them as “essential metrics.”
If you look at any marketing path, you will find that the steps necessary to generate more conversions are first building awareness and then engaging them in mind.
It is very difficult to sell to someone who is not related to your business or not aware of your business, as we refer to this as “cold selling”.
and most people Those who profit in social media marketing are selling to hot prospects, and they use things like remarketing ads to advertise their latest products and promotions to an already existing audience.
Lots of people think Remarketing only refers to showing ads to people who have visited your website recently, but no .
you can also run Remarketing ads for people who recently engaged in your business on social media.
At MERKAI, we often include People who interact with our customers on social media in their Remarketing campaigns.
and when our customers have a lot of engagement on social media, we usually see higher conversion rates.
Here you need to create an ad that drives the action, targeting the people who engage with Your business is up to them.