Social media continues to mature and evolve within the GCC. It is currently changing how businesses and governments market their services and products online.
It has undergone rapid growth and attracted a sophisticated class of online users. At Meraki, we understand how social media works. Our team combines social media marketing with search marketing to boost direct site traffic, search engine rankings, and brand buzz. To us, this form of marketing is a balance of content, insights, media, and analytics with an aim of creating measurable results from participants’ expressions and impressions.
The boundaries of paid, earned and owned dissolve inside the social media platforms. As such, acute measurements, strategizing and reporting are important. Capturing the social value is more important than the mere acquisition of fans, community and engagement metrics. We therefore focus on implementing a data driven and comprehensive marketing strategy. Our expertise spans across all social networks.
“Build It, And They Will Come” Only Works In Movies. Social Media Is A “Built It”, Nurture It, Engage Them, And They May Come & Stay.”
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How MERKAI Team Can Help
The desire to win is important though not the only aspect that leads to winning any competition. Although Willing to prepare for a win is very important. That’s what strategy formulation is all about. We map out social media marketing road that leads to a win. We formulate a creative, intelligent and results-focused multichannel social media strategy.
A stable and strong management team makes managing social media on a daily basis easy, efficient, and accurate for both multinationals and SMEs. As a result Our team will guide you to ensure efficient, accurate, and smooth monitoring, filtering, contributing and measuring of social content, online interactions, and social presence on all social media platforms.
Realizing how important performance indicators are doesn’t guarantee a successful digital marketing campaign. However, being oblivious of success parameters that should be used to track performance of a campaign is meeting your failure head-on. Therefore, Our team will track, monitor, and take a record off the right metrics. This will enable your brand to strike a chord with the right audiences.
Creative and intelligent content won’t have a positive impact on your business if it does not resonate with the audience. We carefully plan, compose, and execute content that engages your audience. Above all we use a data driven approach with the audience and marketing goals of your business in mind. This ensures that we meet your digital marketing needs.
Paid social media is an important aspect of creating brand awareness, growing revenue, and targeting a specific audience in a scalable and effective manner. We make sure that the content that you publish online will inspire the audience to share it. In addition we ensure that it reaches the right influencers while presenting you as the industry leader.
We employ different platforms to monitor online reputation as well as social media analytics to measure sentiments of the social media users and conversions efficiently and proficiently. Therefore we use innovative tools to test the effectiveness of the implemented strategy, provide actionable insights, and make adjustments where and when necessary.
Popular Channels
Facebook transformed how marketing and business is conducted. Currently, there are over 2.20 billion active Facebook user monthly making it the world’s number one social media platform for businesses and individuals. In 2016, there are 1.15 billion active mobile users daily with an increase of 23% year over year. In March 2018, an average of 1.45 billion people logon to Facebook daily and considered daily active users. Facebook is indeed a crowded marketplace, but it is too big to ignore, and there’s a very high chance that your audience, as well as your competitors, are there.
Twitter has 330 million monthly active users and 80% of its users are described as “affluent millennial” by Twitter. This demographic share and exchange ideas daily through Twitter which makes the platform a vital part of social marketing strategy for businesses in reaching, connecting, and engaging with the Twitter users who matter most to their brand. With the instant and live nature of this platform and a recent study that proved Twitter influences buying decisions, you would want to be in front of your market and new users to build relationships and maintain long-term connections.
LinkedIn is the largest social network for professional with 500 million members, 250 million active monthly users, and 2 new members per second. Currently, LinkedIn remains to be the best platform for social networking and marketing B2B products and services because it has a very specific audience of business professionals.
Instagram has over 800 million Instagrammers monthly worldwide with 500 million users every day, and 80% of this number following a business account on the platform. Currently, 51% users access it daily with 35% accessing it several times per day. Since Instagram is mobile based, it allows direct messaging, have access to analytics, and enables creation of different types of content – shoot, edit, post photos and videos real-time – directly engage with your customers and create quality content for them. Instagram is a trendsetter and it continues to develop trendy and cool features and you wouldn’t want your brand to miss the boat.
