5 tips for better Email marketing
1- write a letter to new subscribers immediately
Email Marketing Starts After someone joins your email list and is enthusiastic and optimistic about the content you have to share with them, the best thing you can do during this peak engagement period is to fulfill immediate contact with them, and doing so has one powerful benefit:
it is Monitor total confidence, that is, when your company says it will do something, it does so quickly, and this builds trust and loyalty to the brand.
2- Use email automation
Email automation sends automatic or time emails or actions to your subscribers, as the catalyst for this is simply the action or lack of action that your subscriber takes to start the automation.
and the most common reason is someone subscribing to your services list such as sending a message Informative.
but there are also a lot of other triggers as there is a list of 23 reasons why your customer should be confident in reaching them with all that is new.
This means that while you are sleeping or eating breakfast, the automation works for you to automatically send emails, and all of this can happen without the need for your intervention.
the best part about automating email marketing is that you can create a series of emails to pop out. Over time, as doing this can help move people from a simple subscriber to a paying customer, this is often known as a drip campaign or email sequence.
We know quite a few marketers who have year-long emails in the pipeline, so they hardly have to think about email marketing.
At MERKAI we have our favorite “three automations” and they are:
- Automate the first email a person receives when they join your email list and a series of other emails that help take care of them over time.
- Abandonment of shopping cart automation, as this automation aims to recover 81% of abandoned online shopping carts by sending emails to overcome purchase objections.
- Repeat customer automation, as this automation focuses on increasing the repeated purchases of previous customers by sending new offers and products that solve their problems and meet the aspirations of their needs about what your company offers.
3- Use text-based emails
You can see all the emails are backed by great designs, beautifully designed with lots of great images and colors, and while they look great, they don’t necessarily send the right signals to your audience.
Here’s why …
The emails we care about most are those from our friends, family, and colleagues, these emails are usually not very designed.
in fact they are usually standard text emails with bold or italic fonts that are often used, however These usually designed messages look like advertisements.
It is no coincidence that emails that appear to be promotional messages are filtered by Gmail as promotional messages.
So, if you want to make your emails come with privacy and originality, switch the design with a minimalist design that’s mostly text based.
4- Replace the generic CTA version
- Read more.
- Learn more.
- Buy now.
- Shop now.
These are the CTAs we’ve seen a million times, and while they appear a lot, they don’t do a good job of getting your subscribers to take action.
So, here are three high-impact email marketing tips for creating CTAs for your emails that subscribers can’t help you click through.
Include an audience goal or pain point. In the bestselling book How to Make Friends and Influence People by Dale Carnage, it states:
“The only way on earth to influence others is to talk about what they want and show them how to get it”Dale Carnage
The same is true for your CTA version. What your audience cares most about is finding a solution to their problems and reaching their goals, thus, incorporating it into your CTA copy. Your can have amazing results”
Casper knows that one of the main goals of his fans is to keep his bed clean from dirt and spills, so instead of opting for a generic CTA like “Shop Now,” use “Stay Clean.” This appeals to their audience’s goal and provides them a path to achieving it.
We at Mercury do not overdo it, as we make sense to reach out to your audience and make sure that the call-to-action copy you are using actually supports your email public message, as words like “buy now” require a lot of subscribers to your channel.
Instead, try something less urgent like “show products”, even a simple change from “registration” to “sign up for free” could make sense.
Most people prefer to know what is behind the door before going through it, for this reason, a CTA version like “click here” is not the best way to get someone to your website.
this is because it does not provide any indication of what will happen next, instead it uses The specialists at Mercury are action-oriented verbs and the descriptive version to predict what the reader can expect.
Instead of “Get a discount” try “Get 30% off”
Instead of “Click here”, try “See all services”
And instead of “learning more”, try “learning about email marketing”
5- Re-share or remove
In building an email list, the belief that having a large list equals success in email marketing is an old myth, in fact having a share list is more profitable than just having a large list, but what do you do with subscribers who withdraw fees and no longer open Your emails anymore?
You send them re-engagement emails, or often known as a recall campaign, and our team at MERKAI takes great care of this aspect of